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[How to embrace the digital economy and unlock consumption potential? ]
Release date:[2020/6/16] Read a total of[223]time

How to embrace the digital economy and unlock consumption potential? Representatives of the two associations and people in the textile industry actively make suggestions

"The Chinese economy is a sea." China today has the most complete and largest industrial system in the world, strong production capacity, and complete supporting capabilities. It has more than 100 million market players and more than 170 million talents of various types, including more than 400 million middle-income groups. The ultra-large-scale domestic demand market formed by the 1.4 billion people has established a basic socialist economic system that is both conducive to stimulating the vitality of market players and taking into account efficiency and fairness. These provide solid support and a strong foundation for us to meet challenges and seize opportunities... …

   During the two sessions of the country, the hot topic of my country's overall economic situation continues to ferment. General Secretary Xi Jinping pointed out that China's economy has withstood the severe test brought about by the epidemic, while also showing strong resilience and great potential. Facing the future, the general secretary pointed out that we must take meeting domestic demand as the starting point and goal of development, accelerate the construction of a complete domestic demand system, vigorously promote technological innovation and other aspects of innovation, and accelerate the promotion of the digital economy, intelligent manufacturing, life health, and new Materials and other strategic emerging industries.

  The textile industry is a pillar industry of the national economy. Building a healthy and orderly e-commerce development environment, unleashing consumer potential, advancing digital transformation, and increasing technological innovation in the textile industry are of great significance to the development of the industry. In this special period, what are the effective transformation measures? Let us hear what the representatives of the two sessions and industry professionals have said.

  1/Promote the orderly development of e-commerce in the textile and apparel industry and promote the release of consumer potential

  During the two sessions, the topic of live broadcasts was frequently mentioned. Some NPC deputies mentioned that the Internet can deliver information better and faster, which is also a beneficial attempt for the modernization of grassroots governance. The premise of continuous live broadcast and delivery is the quality of the product.

   It is worth noting that since 2020, offline channels have been cold, and e-commerce has become a new engine driving economic development. At the same time, it should be noted that online channels also face many problems and difficulties, such as online fair competition, intellectual property rights, etc. Therefore, in this process, promote the orderly development of e-commerce in the textile and apparel industry and promote the release of consumer potential Imperative.

   In response to this problem, Qiu Guanghe, a representative of the National People's Congress and chairman of Wenzhou Senma Apparel, made the following suggestions: First, reduce the cost of e-commerce operations for enterprises. It is hoped that the relevant government departments can introduce a phased user flow support policy in light of the actual situation in the textile industry. The second is to hope that local governments will increase policy support for online business development of enterprises, such as whether they can refund the tax generated by online sales in 2020; rent reduction and exemption for office space of e-commerce companies; and support textile and apparel companies to participate in online and offline professional Exhibition etc. The third is to promote the construction of a cross-border e-commerce support system, such as optimizing the layout of overseas warehouses, supporting the development of overseas e-commerce in the Midwest, and promoting the development of cross-border e-commerce in China and important node cities along the “Belt and Road”. The fourth is to create a fair, orderly and benign competitive environment. It mainly recommends that market regulatory authorities should strengthen the management of existing e-commerce platforms. Intensify efforts to crack down on counterfeit and shoddy products, infringe intellectual property rights, commercial blackmail and other illegal acts, improve commercial protection mechanisms and complaint channels, and realize efficient and rapid rights protection.

Regarding measures to promote the release of consumption potential, at the "Video Conference of Representatives of the Two Congresses of the Textile Industry 2020" held recently, Sun Ruizhe, President of the China Textile Industry Federation, made the following recommendations. First, the introduction of temporary individual tax relief measures to improve The income and consumption power of middle-income groups. Second, governments at all levels have strengthened market consumption guidance and expanded the categories of encouraged consumption to textile and apparel and other fields. Third, local governments at all levels have strengthened the price guidance for the rents of commercial entity venues, reasonably regulated the market rent prices of shopping malls, and encouraged qualified local governments to provide rent subsidies to enterprises. Fourth, promote the implementation of various policies and measures to stabilize investment, strengthen support for types of investment such as industry shortcomings, improve quality and efficiency, and play a key role in effective investment. Fifth, governments at all levels through financial subsidies support the preparation of various online trade fairs, supply and demand matchmaking and other sales platforms, and provide free market channels for the majority of small and medium-sized enterprises; combined with the progress of epidemic prevention and control, orderly open exhibition activities and give exhibitors Booth expenses and other subsidies.

   2 / Accelerate digital transformation and promote intelligent manufacturing in the textile industry

   In recent years, the new generation of digital technologies represented by big data, cloud computing, and artificial intelligence are changing with each passing day, spawning a new economic development pattern of the digital economy. In 2020, the outbreak of New Coronary Pneumonia is sudden, and online demands such as online meetings, online education, and online medical care are becoming stronger and stronger. The "digital economy" has become an important starting point for meeting the needs of production and life and driving economic development.

  The textile and apparel industry and enterprises have actively explored the digital economy and intelligent manufacturing. Gao Dekang, chairman of Bosideng Group Co., Ltd., said that this new crown pneumonia epidemic is a test for enterprises. National textile and apparel companies are all striving to stabilize growth. Under this background, Gao Dekang suggests that enterprises should accelerate their digital transformation and upgrade. Difficult times force companies to think deeply and change their models. Enterprises must reduce losses through online transactions, actively adapt to new formats and models, and turn crises into opportunities. Gao Dekang also hopes that the government will increase its efforts to support the construction of the Internet and guide financial institutions to support related businesses in the digital transformation of the textile industry.

Xia Changliang, member of the National Committee of the Chinese People's Political Consultative Conference and president of Tianjin Polytechnic University, said that China's textile industry has become a leading international industry. In the future, it should seize the opportunity of industrial digitalization and focus on building an Internet platform for the textile industry and a big data center for the textile industry. For digitalization, he made the following suggestions First, build an industrial Internet platform that spans the textile industry, realize the convergence and sharing of manufacturing resources in the industry, create a digital hub for the industry, promote digital transformation in the industry, and enhance the synergy of the industrial chain network; second, build a large data center in the textile industry to support The construction of textile digital economy, and the formation of interconnection with key big data centers to improve the management capacity of digital resources, it is recommended to introduce relevant policies to promote the global circulation of data, to release the multiplied benefits of digital development of the industry. Finally realize the leading role of science and technology in the textile industry.

   Qiu Guanghe also made suggestions to inject new momentum into the digital transformation of traditional industries. In the traditional industry, Semir has always attached importance to the upgrading and transformation of the industrial chain by digitalization. Since last year, Semir has been actively promoting the re-optimization, re-upgrading and re-energy of the industrial chain with "new retail, new platform, new ecology" as the core jobs. In this report, it is clearly stated that comprehensively promote "Internet +" to create a new advantage of the digital economy. He believes that the co-frequency resonance of national policies and corporate strategies will definitely bring new opportunities. Many domestic traditional industries will also have the opportunity to add new development momentum through the integration of reconstruction under the support of digital forces.

  3 /Increase the guidance and support of technological innovation in the textile industry

   Scientific and technological work has played an important role in supporting high-quality development, improving people's well-being, and ensuring national security. It is worth noting that this new coronary pneumonia epidemic has conducted an important test on my country's scientific and technological innovation capabilities. In the future, technological innovation will remain an important force driving economic development, and its importance will not change. This year's "Government Work Report" also made clear that it is necessary to improve the support capacity of scientific and technological innovation.

  During the two sessions, discussions on technological innovation continued. Li Yanhong, member of the National Committee of the Chinese People's Political Consultative Conference and chairman of Baidu, once talked about his understanding of "improving the ability to support scientific and technological innovation." He said, "After so many years of economic development, China's future development momentum depends largely on technological innovation. The difference between technological innovation and Western countries is that we should have more top-level designs."

  The textile industry is an important civilian production industry and an international competitive advantage industry in my country. It is also an important industry for technology application and fashion development. It is closely related to satisfying the people's longing for a better life and building a well-off society in an all-round way. In response to textile technology innovation, Xia Changliang, member of the CPPCC National Committee and president of Tianjin University of Technology, suggested: increase support for textile technology innovation and technological transformation, and suggest that the government increase its support for textile-based strong projects, intelligent manufacturing, green manufacturing, and "card neck" With the support of key technologies, the construction of a national technology innovation center in the textile industry will be promoted in due course.

Sun Ruizhe, president of the China National Textile and Apparel Council, also mentioned increasing industry technological innovation and technological transformation and suggested that: research and introduce policy measures to deduct the income tax of enterprises' technological transformation investment according to a certain percentage, and further increase the research and development expenses, brand promotion expenses before tax Increase the deduction ratio to increase the enthusiasm of enterprises for investment in innovation and technological transformation. Incorporate product development costs such as the purchase of design manuscripts by enterprises into the scope of additional deductions before income tax, encourage enterprises to expand investment in creative design; strengthen support policies for regional industry public service platforms, so that regional industry public service platforms can provide small and medium enterprises with low Cost, high-efficiency technical innovation services to promote textile enterprises to achieve product structure adjustment, improve quality and reduce costs.

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